ART PSYCHE is a creative business founded by Valeriia Savina, a Newcastle-based conceptual and performance artist, as well as a skilled soap-maker, located at the John Marley Centre in the city’s West End. Valeriia’s creative practice centers on the corporeal body, bridging the gap between art and self-care with a focus on well-being, body, and self-awareness.

At ART PSYCHE, Valeriia approaches soap-making as both an art form and a meditative practice. Each soap she creates tells a unique story, inviting individuals into a safe space to release daily stresses and reconnect with their inner selves. Her goal is to transform everyday cleansing into a sensual and sacred ritual that nourishes both body and mind.